“Starting with the idea that new, undiscovered music is like some rare animal, the design is built around a tropical plant visual, created by young painter Eleriin Ello. Somewhat unexpected pink color and distinctive typography complete the identity, which was applied to a wide range of materials.”
AKU is a design agency based in Tallinn, Estonia. They develop strategies, create concepts and implement solutions across different media. Their main areas of expertise lay in branding, packaging and designed environments.
Starting with a simple “why?”, the work process always involves both research and intuition, aiming to provide meaningful, honest and surprising ways to solve the task. At AKU, they always encourage close, trustful relationships that are achieved through direct communication between the designer and client.